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Rolex & the US Open

The sport of elite tennis requires precision in every movement, much like Rolex’s unwavering commitment to provide accurate timekeeping. For nearly half a century, Rolex has been synonymous with tennis, aligning perfectly with the energy of the game. Today, the US Open contestants depend on the enthusiasm of New York City to set center stage for the most prestigious tennis match. Each player's skills determine the fates of returning and new champions at the US Open. Rolex ensures accurate timekeeping, capturing the athletes precise movements through time-tested ethics.
Here, at Lee Perla Jewelers in Hackensack, NJ, we offer the same quality and attention to detail provided in the Official Timepiece of the US Open—the Rolex Datejust. Keep reading to discover how the tennis greats of the US Open define the championship today, bringing excellence to greater heights.
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.
Published on August 29, 2024
  Rolex & the US Open

Inaugurated in 1881, this tournament has been played on the hard surface at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. Among its 17 competition courts is the showpiece arena, Arthur Ashe Stadium, with a seating capacity close to 23,800, the largest in the sport worldwide.

A fusion of energy A fusion of energy

A fusion of energy

The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event, the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.

Rolex Testimonees and the US Open Rolex Testimonees and the US Open

Rolex Testimonees and the US Open

Amid this electric atmosphere, matches at this Grand Slam® tournament have become the stuff of legend. The five consecutive titles Roger Federer won from 2004 to 2008 are etched in memory.

Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners, namely: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu, and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list, with Coco Gauff following suit the next year.

They all embody technical precision and the quest to become a better version of oneself.

The tournament of trailblazers The tournament of trailblazers

The tournament of trailblazers

The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.

Rolex and tennis: partners for almost 50 years Rolex and tennis: partners for almost 50 years

Rolex and tennis: partners for almost 50 years

Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on a shared philosophy: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.

Rolex & the US Open Rolex & the US Open

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including the four Grand Slam® tournaments, the season-ending ATP and WTA Finals, all of the high-status ATP Masters 1000 tournaments and nine of the WTA 1000 events, as well as the premier international team contests, the Davis Cup Finals and the Laver Cup.

Hackensack’s close proximity to a region rich in tennis tradition allows our team at Lee Perla to share in the excitement for the sport of tennis. The Rolex Date-just represents the timeless spirit of tennis, both on and off the court, values that align with our team of Rolex sales ambassadors. Whether you're watching the tournament or living out true moments of victory, a Rolex from Lee Perla Jewelers is a timeless companion. We proudly invite you to explore the Rolex Datejust collection and find the perfect watch to reflect your pursuit of victory.

Rolex & the US Open Rolex & the US Open
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